Independent hotels·
Character-driven spaces·
Places worth stopping at·
Boutique properties·
Independent hotels·
Character-driven spaces·
Places worth stopping at·
Boutique properties·
Independent hotels with websites that do them justice.
Your rooms, your dishes, your atmosphere — none of it comes through on a site built five years ago by someone who never stayed the night or sat at your tables.
We work with independent hotels, restaurants, and small venues. Not chains. Not franchises. Places that have something real to show.
We build the site first. You see something working before you decide anything.
A working site, before you commit.
Our approach
We find properties we think deserve better, put together a real working demo using what's already out there, and reach out.
If what we've built is close, we finish it properly with your own assets and get it live. If it needs to go in a different direction, we talk about that too.
We keep the scope tight, the output clean, and the back-and-forth to a minimum.
OTAs, delivery apps, third-party reservation tools — they take the commission and keep the guest relationship. Every booking through them is margin you've given away.
A direct booking costs you nothing. A direct reservation builds a guest list you actually own.
A well-built site with a clear path to book or reserve directly is one of the few things in hospitality that pays for itself, repeatedly, and keeps compounding.
Hertia was founded after years of traveling and noticing the same thing: the most interesting places to stay often had the worst websites. Generic, stale, disconnected from what made the property worth booking at all.
We started building instead of complaining. Two people, a shared eye for design, and an honest belief that independent hospitality deserves better.